Social Media Operation

Chinese Social Media

Chinese social media moves fast, so do we.

The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. With businesses across the globe using Facebook/Instagram to reach new customers, entering a new market without them might seem impossible.

If you want to learn about what Chinese internet users spend their time on and what platforms you can use instead of these then Amberken can help you to create&operate your Chinese social media account to grow your business. 

Chinese people spend a good portion of their daily lives on social media sites, particularly WeChat. However, it’s not just about WeChat, which has become one of the most competitive marketing channels in China. There are many social media platforms that can be beneficial for your business, so read more below to determine which ones are right for you!

Table of content (Click to read)

  1. WeChat: Not Just the Chinese Facebook
  2. Sina Weibo: Twitter of China 
  3. Tencent QQ: Popular Instant Messaging App
  4. Toudou Youku: Youtube of China
  5. Baidu Tieba: A Search Engine Forum
  6. Douban: Lifestyle Discussion Platform
  7. Zhihu: The Quora of China
  8. Meituan – Dianping: The Chinese Versions of Yelp
  9. Momo: Tinder of China
  10. Meitu: From the Creators of Meipai

2019 Updates

  1. Toutiao: The Hottest News & Information & Entertainment Platform
  2. DouYin: Short-video Platform Trended at the Start of 2018
  3. Kuaishou: The Short-video Platform For Life in China Outside Tier 1 Cities
  4. Tencent Video: The King of Online Video

Industry-specific Social Media Platforms

  1. Xueqiu: Equity & Finance Social Media Network
  2. Keep: Health and Fitness Community
  3. Mafengwo: Social Media for Travelling
  4. Xiaohongshu: Cross Boarder E-commerce for Females
  5.  Douyu: The Twitch of China
  6. Maimai: The Up & Coming Linkedin of China

If you are interested in any China marketing services, you can talk to our social media experts directly!

Our Core Service

Content Manager

We’ll create content specifically designed to build awareness, drive engagement, and boost leads/sales among your target audience

Native Advertising

Take your social media marketing to the next level with paid advertising. We’ll handle everything from planning to execution. Leave it to us

Digital Media

We’ve built relations with some of China’s hottest media outlets. We’ll create eye-grabbing copy ensuring you get the coverage you need in Chinese media.

Our Process

Our digital team will work with you to define your strategy and reach targeted followers, wherever they are, by:

  • Researching and creating original social media content to promote your products and brand
  • Localising well-performing content from your source language social media pages
  • Responding to follower comments/enquiries
  • Moderating social media pages and removing any user generated content that can harm your brand or raise security issues
  • Ensuring that any content is in line with your brand strategy


We'll take a deep dive into your brand, determine how to best target your audience.


We'll test a variety of strategies and different channels to help capture the best ROI.


We'll analyze our results, create reports, and determine the next step to further optimize.


Once we've figured out the optimal strategies we'll scale up to achieve your goals

We take a bottom-line approach to each project. Our clients consistently see increased traffic, enhanced brand loyalty and new leads thanks to our work.