Market Research

Marketing Research

Involving your translation partner early pays dividends.

Focus groups

In-depth interviews

Projective techniques

Phone surveys

Mail surveys


With our global network of experts, we can advise you on everything from cultural issues to the inevitable language problems you’ll face. And solve them before they start. And it doesn’t just stop at language. We can help you with imagery, formats, media, trademarks and we can put you in contact with local professionals on the ground.

How would you go about organising a focus group ? Could you test a product’s packaging in China? Get signage? Want to know more about Chinese cultural?

We’re here – and there.

We’re here for you. But our 1,000 translators, copywriters, editors and proofreaders are all over the Asia. They’re native speakers. They live and work in the countries where you want to put your promotions, editorial and advertising – on or off line. Our people are naturally absorbed in their local culture. They watch TV. Go out to eat. Meet their friends and go to concerts, the theatre and the cinema. They’re involved. But, above all, they’re professional translating copywriters.

That’s how we can readily advise you on how your product or proposition will fit when you’re exploring overseas markets.

Why Amberken?

Amberken understand first-hand the industry and its translation and language service requirements in terms of deliverables, turnaround, evolution, and speed of response. The fact that the company has grown primarily through referrals is a testament to our commitment to quality and the additional value we are able to provide to our clients.

When you enlist our market research translation services, you partner with experienced translators who are selected based on their subject matter expertise and extensive background in market research. We use in-country translators and proofreaders who have access to state-of-the-art translation tools, enabling them to translate marketing materials more quickly and efficiently. Our 3-tier proofing process includes built-in redundancies to ensure the highest level of accuracy.

We take a bottom-line approach to each project. Our clients consistently see increased traffic, enhanced brand loyalty and new leads thanks to our work.